Sooq7 application is a mobile based online retail platform. It follows the marketplace model and specializes in retail buying and selling. It mainly caters to brand owners, manufacturers, and wholesale/retail distributors. It allows sellers to reach out to a large scale audience all across Oman. It allows the sellers to furnish their products, and enjoy benefits including a larger product reach, access to effective and innovative promotional tools to cater to target audience, uploading product catalogues and offers etc. Once the orders are received, the platform’s logistics team will pick up the product and deliver it to the customers. The consumers can select from a wide array of products of various brands and also have access to product offers, brand offers, other customer reviews, product ratings etc. which will cater to their need for making the appropriate buying decision. The buyers have a choice of online payment as well as cash on delivery.